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The Essential Role of Postpartum Doulas and Why Insurance Must Cover Their Care for Every Family

Welcoming a new baby can be one of life’s most thrilling moments. However, it can also feel overwhelming for many families as they adapt to a host of new responsibilities and emotions. The postpartum period is a time of significant change, making the support of a postpartum doula invaluable. Despite their many benefits, postpartum doulas often lack recognition from insurance providers. It is time for this to change.


Understanding the Role of Postpartum Doulas


Postpartum doulas are trained professionals who assist families during the weeks or months following childbirth. Their support extends beyond simply caring for infants; they provide emotional reassurance, educate parents, and help with household tasks. For instance, a postpartum doula might teach new parents about diapering and calming techniques, assist with breastfeeding, or provide hands-on help with laundry and meal prep.


This multifaceted support allows families to transition smoothly into their new roles, alleviating feelings of anxiety or overwhelm so parents can focus on bonding with their newborns.


The Psychological Benefits of Doula Support


The emotional landscape during the postpartum period can be unpredictable. According to the American Psychological Association, about 15% of new mothers experience postpartum depression, and many others struggle with anxiety or feeling overwhelmed. A postpartum doula provides emotional support, creating a safe environment for parents to share their feelings and concerns.


Research indicates that women with strong support systems are 50% less likely to experience postpartum depression. Doulas not only help reduce anxiety but also enhance the overall well-being of the family. The support they offer can create a nurturing, positive environment that benefits both parents and infants, promoting emotional stability and bonding.


Practical Support: More Than Just Baby Care


Practical support is another critical aspect of a postpartum doula's role. Doulas often assist with tasks like meal preparation, light housekeeping, and grocery shopping. For example, research shows that parents who receive help with such tasks can reduce household stress and enjoy a more balanced routine.


In one case, a family received help from a postpartum doula for just three hours a day, which allowed them to take turns napping while knowing their baby was being cared for. This small change led to improved mental health outcomes for the parents and better bonding time with their child.


Education: Empowering Families in New Roles


Education is a powerful tool in the hands of postpartum doulas. They equip new parents with valuable knowledge on various aspects of infant care. This includes safe sleep practices, breastfeeding tips, and methods to soothe a crying baby.


For instance, by educating parents on the “5 S's of soothing” (swaddling, side/stomach position, shushing, swinging, and sucking), doulas empower families to handle common newborn challenges confidently. The result is a more informed and capable parent, contributing positively to the family dynamic.


Economic Implications of Doula Care


Covering postpartum doula services by insurance is not just beneficial for families; it also has economic implications. Studies suggest that families receiving adequate postpartum support reduce healthcare costs related to mental health issues and pediatric health problems.


For example, a study found that investment in postpartum support could lead to up to 30% fewer visits for breastfeeding challenges and a reduction in emergency visits for infant issues. Insurance coverage for doula care would likely decrease long-term costs associated with both maternal and newborn health, promoting a healthier future for families.


A Greater Public Health Issue


The need for postpartum doula care is not just a personal family matter; it is a pressing public health concern. By focusing on postpartum support, communities can drive improvements in maternal and infant health nationwide. This support plays a crucial role in mental health outcomes, crucial during the postpartum period.


Making coverage for postpartum doulas a standard practice is a proactive step towards establishing a supportive environment for new parents. When communities prioritize postpartum support, they foster healthier families, setting the foundation for resilient future generations.


A Call for Change


In summary, postpartum doulas play an essential role in supporting new families. They offer emotional, practical, and educational support that simplifies the journey into parenthood. It is critical for insurance providers to recognize the value of postpartum doula services and extend coverage to all families.


Advocating for easier access to postpartum doula care can lead to healthier families and communities. Every family deserves the opportunity to thrive during the postpartum period. Let’s continue the discussion and push for a future where postpartum doula care is accessible for all.


Eye-level view of a peaceful home environment with a cozy nursery setup
Creating a nurturing space for a newborn

Close-up of a well-organized postpartum support kit with essential items for new parents
Essential items for postpartum support provided by a doula

High angle view of a family enjoying time together in their living room with a newborn
Cherishing family moments during the postpartum period

 
 
 

Comments


  • When should I hire a doula?
    It’s never too early or too late! Many families hire a doula in the second trimester, but I support clients at all stages of pregnancy and generally up to 3 months postpartum support.
  • What's the difference between a midwife and a doula?
    A doula provides emotional, physical, and informational support before, during, and after birth—but does not perform clinical tasks like cervical checks, fetal monitoring, or medical decisions. A midwife is a medical care provider.
  • Do you offer payment plans or sliding scale pricing?
    Yes! I believe all families deserve support, so I offer flexible payment plans and work with budgets whenever possible.
  • Do you attend hospital/home/birth center births?
    Yes! I support families in all birth settings.
  • Do you support medicated, unmedicated, or cesarean births?
    Yes! My goal is to support your choices—however and wherever you give birth.
  • Will you come to my home for early labor support?
    Absolutely—many clients find this helps them stay comfortable longer before heading to their birth place.
  • What does on-call support mean?
    From 37 weeks until birth, I’m available to you 24/7 for questions, updates, and in-person or virtual support once active labor begins.
  • Do you offer overnight support?
    Yes! Overnight care allows parents to rest while I care for the baby, feed, change diapers, and support you when needed.
  • Is this just for the birthing parent?
    No—postpartum support benefits the entire family, including partners and siblings.
  • Do you help with babywearing or feeding questions?
    Yes! I support babywearing, bottle feeding, breastfeeding/chestfeeding, and everything in between.
  • What does a postpartum doula do?
    I provide emotional support, newborn care tips, light household help, lactation support, and guidance in the early weeks after birth.
  • What are the benefits of placenta encapsulation?
    Placenta encapsulation can help with milk supply, healing after birth, lowering the risk of postpartum mood disorders, and leveling iron levels after birth. Keepsakes are also available if you prefer not to ingest the placenta.
  • How do I get my placenta to you?
    You or your birth partner can contact me after the birth and arrange for pickup. I’ll provide clear instructions beforehand.
  • How is my placenta handled and processed?
    I follow OSHA-level safety standards, proper food-handling techniques, and use sanitized equipment in every preparation.
  • What if I have a cesarean or complications?
    Placenta encapsulation is still possible in most cases. We'll discuss your medical history and any hospital protocols in advance.
  • How long does the process take?
    Usually 24–72 hours from pickup to delivery of your capsules.
  • What is the process of encapsulation?
    The process is pretty cool overall! So firstly you secure a specialist, you will let your nurse and/or doctor know you will be keeping it for encapsulation. They'll have you sign a placenta release form that you're keeping it. Once its made it earth side, you'll let me know and I will come pick it up! Once I'm back home, I prep my area and get started. I inspect your placenta, cut out any pieces needed, wash if needed, steam if you'd like, cut/slice them into thin pieces, place in the dehyrator and let it go for between 18-24 hours. I grind it up once dried out and place into pill form! Guess what else is cool about this process? I share with you as well! I give picture updates so you can see what I'm doing!
  • What types of classes do you offer?
    I offer classes on childbirth (Labor Prep) education, prenatal yoga, and postnatal yoga.
  • Is postnatal yoga safe after a cesarean or difficult birth?
    Yes, with modifications. I offer gentle, healing movements and always encourage checking with your provider first.
  • What should I bring to class?
    A yoga mat, water, a small blanket or towel, and any props you have.
  • What are the benefits of prenatal yoga?
    It can ease pregnancy discomfort, prepare your body for birth, improve sleep, reduce stress, and build strength/flexibility.
  • Do I need yoga experience to join your yoga classes?
    Not at all! My classes are beginner-friendly and safe for all trimesters or postpartum stages.
  • Can I bring my baby to postnatal yoga?
    Yes! Babies are welcome in many of my classes—this is a bonding time, too.
  • What payment methods do you accept?
    I accept Credit Cards, Cash, PayPal, Google Pay, Apple Pay, Cashapp, Venmo, and Zelle

Contact Me

If you have any questions or concerns please feel free to reach out! Even though I'm in Jacksonville, North Carolina, I can serve you virtually as well! Can't wait to be apart of helping your family

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470-262-2791 Text, Call, or Email

Serving: Camp Lejuene, MCAS New River, Jacksonville, Piney Green, Hubert Richlands, Sneads Ferry, Swansboro in North Carolina

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